Unlike most people, I fail in having an herbal essence organic experience. I have used this shampoo for two years now, hoping for the day when I would feel what those chicks on the commercial feel, and I still feel nothing. I mean sure, my nose delights in the fragrance, hell, I even bought the conditioner and use the hair dye, but I still have not felt that climax. I can only hope, that one day, I will no longer be an herbal essence virgin.